Description: Creating solid hospital/physician relations has become increasingly challenging in light of ever-changing regulations and restrictions, along with a shortage of physicians in the cardiac and vascular specialties. And, the new generation of physicians is more likely to seek hospital employment or other partnership models rather than the traditional career path of private practice. The implication of this paradigm shift is clear: hospitals and physicians are at a loss for how to work together in a way that satisfies the hospital's need for physician talent and the physician's need for security and lifestyle balance. As a result, hospitals need to re-evaluate options and be more willing to consider alternative methods for securing physician engagement. This session will discuss current trends a new and creative ways to align physician and hospital goals and objectives though The Physician Enterprise. A case study will explore the current situation in the industry, projected future changes, and key steps that must occur when exploring any solution to bring true integration of a hospital and its doctors

Who Should Attend: CV administrators, CFO's, CEO's, COO's, Service line managers, Hospital admistrators

Learning Objectives:
1. Content area: What is "The Physician Enterprise"
    a. Understand the multi-faceted concept of the physician enterprise and how this model in its many forms presents viable options for the next generation of hospital/physician alignment.
    b. Learn about various partnership models, including employment, management service agreements, and others that can result in a win-win scenario.
    c. Review the pros and cons of this burgeoning model from both the hospital and physician perspectives and why it's gaining popularity in today's competitive and economically-challenged healthcare landscape.

2. Content area: The rationale behind the need for physicians and hospitals to collaborate and work together
    a. Understand the negative impact of poor physician / hospital relations.
    b. Learn ways to successfully confront the challenges posed by legal/regulatory, financial, and operational barriers.
    c. Review strategies for setting mutual goals across specialties, balancing conflicting individual interests, and ensuring evidence-based clinical care within this new model.

3. Content area: An approach for creating a dynamic and successful Physician Enterprise
    a. Understand a step-by-step process for best structuring a model that works for both parties.
    b. Learn strategies to establish communications pathways for optimal clinical and operational performance.
    c. Review ways to set goals that lead to sound financial performance.

To learn more about Susan Heck, click here

To learn more about Bill Hendrickson, click here